Design Process

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The Design Process

Developing a website that's going to be a success story for you is not just a matter of “banging up a web page” and hoping. We need to understand your business to help you develop a successful online strategy and really harness the power of the web. To do this we follow a series of steps:

Consultation

This is probably the most important part of the whole process. We work together to understand what you want or need from an online presence. We will develop an understanding of your business, your customers or clients and your aspirations. Together, we will identify the sort of site that will best suit you, the “look and feel” and the most appropriate ways of marketing yourself online. We will identify existing copy, images and ideas that can be incorporated and discuss branding and online identity.

This process is not onerous and can be a useful exercise for other reasons. Many of our clients have found it a good opportunity to evaluate their business in a way they have never really done before.

We will then produce a brief document summarising the results of the consultation and agree on a budget and time scale for the process.

Design and development

Utilising the results of the consultation, we will produce a number of mock-up designs for you to consider. Once we have agreement on the general design, we will undertake development of the site, incorporating the principles of search engine optimisation into the design of the site.

Once we have a functional model, we will place it into a protected online area so that you can view and assess progress.

Content

Once the skeleton of the site is complete, it's time to populate it with your carefully crafted content. We can move across existing copy and images with ease or start from scratch. If you want, we can help with copy writing or, at least, act as a soundboard to bounce off ideas.

Your site will usually be based on a content management framework so, editing your copy is a breeze (pretty much like using Microsoft Word).

And then...

We publish your new website onto the World Wide Web.

Of course, this isn't actually the final thing; We still need to submit your site to all the major search engines, set up Google Analytics, plan a link campaign, implement any planned email marketing campaigns and make sure you're up and running with social media. We'll also make sure that you know how everything works and that you're firmly in control.

Even when we have finished, we haven't! We'll help you to maintain and backup your site, tweak things for you and just be around if you need a hand.

 

Geek Alert

 

We try not to talk geek but, if you're interested, we develop most of our sites utilising php and MySQL. These are open source systems that are fantastic for developing modern, dynamic, database-driven websites. Almost all decent web hosting companies will offer access to php and MySQL as part of their hosting package. This means that, should you choose to move your website, the whole process should be relatively problem free.

Magnesia Limited | Company No: 7598839 | Registered Office: 25 West Cliffe Terrace, Harrogate, HG2 0PT | Email: inquiries@magnesiadesign.co.uk