Social Media

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Social Media as a Marketing Tool?

Whether you “get it” or not, social media services like Twitter, Facebook, LinkedIn and You Tube are used by millions of people each day. People who are, presumeably,  talking about your products or services or those of your competitors. So, should you think about harnessing the power of “word of mouth” by interacting with these groups?

The answer is not quite as straightforward as you might think. You'll see loads of sites extolling the virtues of social media as a marketing tool and offering to set up marvellous sytems that will update everything at the click of a button. Before you sign up, take a moment to consider if it is really for you.

A clue comes in the name, social media; these sites help you keep up with friends and family and get in touch with others who share your interests. In the main, people using social media don't respond well to hard commercial messages and it's easy to damage your reputation with an ill-considered "tweet". Some businesses (for example nightclubs) can, and do, attract a social following and keeping those "followers" up to date using social media is a natural and useful progression.

At Magnesia Design, we'll help you decide if social media is a route that will be useful for you. If you decide that it is then we can help you set up accounts across all the relevant social media sites and maintain your brand image and reputation. We can also help steer you away from some of the pitfalls.

 

Top Tip

 

Think of communicating via social media as akin to chatting to a group of people. If you know what you're talking about (you should do – it's your business!) and you're pleasant and approachable, you'll be a hit. Start a hard sell approach and you can expect to get the online version of custard pie in the face!

Magnesia Limited | Company No: 7598839 | Registered Office: 25 West Cliffe Terrace, Harrogate, HG2 0PT | Email: inquiries@magnesiadesign.co.uk