On-Line Marketing

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Online Marketing

Search engine optimisation is an important online marketing tool but there are other techniques that can help you to achieve a robust internet presence. Not all techniques will be applicable to every situation but, at Magnesia Design, we'll help you to select a blend that works and that you're comfortable with.

Pay Per Click
Pay Per Click Advertising

If you want a cost effective means of driving a targeted audience to your website then you really need to consider pay per click advertising. There are a number of pay per click companies in existence but Magnesia Design recommend Google's Adwords service. It is fronted by the most significant search engine and is backed by a set of excellent, free on-line tools that allow you to monitor the effectiveness of your advertising campaign.

With pay per click advertising we help you set the budget and the parameters that ensure you receive motivated, interested visitors to your web site. Since you pay for every click it's vital that as many visitors as possible are converted to customers. We can help you to achieve this aim.

Consider the costs of advertising in a newspaper or magazine where your message is being broadcast to all and sundry. There is room for this sort of advertising but, for most businesses, it's going to be far more cost effective to actively target only those who are interested in your product or service. When set up correctly, Adwords does exactly that. Your advert appears on the Google search page in response to keywords you set. Whatever your budget, we will help you get it right and maximise the return on your advertising investment.

In line with our philosophy of empowering our clients to take control, we can help you set up an Adwords campaign and show you how to monitor and run it. If you would rather leave it to us then we can run your campaign for you for a modest monthly fee.

 

Top Tip

 

Remember, when you set up a pay per click campaign you are not trying to maximise the number of hits to your website; you are trying to maximise the number of sales from your website. There's a big difference and it's important to keep it in mind.



 
Social Media
Social Media as a Marketing Tool?

Whether you “get it” or not, social media services like Twitter, Facebook, LinkedIn and You Tube are used by millions of people each day. People who are, presumeably,  talking about your products or services or those of your competitors. So, should you think about harnessing the power of “word of mouth” by interacting with these groups?

The answer is not quite as straightforward as you might think. You'll see loads of sites extolling the virtues of social media as a marketing tool and offering to set up marvellous sytems that will update everything at the click of a button. Before you sign up, take a moment to consider if it is really for you.

A clue comes in the name, social media; these sites help you keep up with friends and family and get in touch with others who share your interests. In the main, people using social media don't respond well to hard commercial messages and it's easy to damage your reputation with an ill-considered "tweet". Some businesses (for example nightclubs) can, and do, attract a social following and keeping those "followers" up to date using social media is a natural and useful progression.

At Magnesia Design, we'll help you decide if social media is a route that will be useful for you. If you decide that it is then we can help you set up accounts across all the relevant social media sites and maintain your brand image and reputation. We can also help steer you away from some of the pitfalls.

 

Top Tip

 

Think of communicating via social media as akin to chatting to a group of people. If you know what you're talking about (you should do – it's your business!) and you're pleasant and approachable, you'll be a hit. Start a hard sell approach and you can expect to get the online version of custard pie in the face!

 
Blogging
Blogging

If it's done well, blogging can be a very effective way of promoting your business and services while driving traffic to your website and interacting with social media. Blogging can help your SEO efforts and provides an effective way of getting your message out.

A blog is, essentially, a less formal addition to your website where you can post about the latest business news, tips and tricks, special offers or anything you want. It shouldn't be an onerous task to maintain a blog but regular, brief updates are wise (or things get stale).

However, blogging is not for everyone. You do need to put some time into maintaining a blog and it needs to be interesting. A poorly maintained blog is a depressing thing that isn't going to do anything for you. A vibrant, well-run blog will attract followers and keep them interested.

At Magnesia Design, we can help you to decide if blogging is for you, set up a blog for you, show you how to post (no more difficult than creating a Word document) and ensure your posts update your social media sites.

 

Top Tip

 

A well written blog that offers the reader something of value will attract followers. These people will act as ambassadors for your business. Cultivate them.

 
Email Marketing
Email Marketing

Email marketing is fast, cost effective and a powerful addition to your online marketing armoury. Maintaining contact with your customers can be a great way to encourage follow-on sales and customer loyalty and “tell a friend” links can help expand your customer base.

Magnesia Design can help you design effective email marketing messages and show you how to successfully organise an email marketing campaign. We'll help you set things up and then give you the tools to do it all yourself (unless you prefer us to do it for you). We can help you manage your mailing list and design targeted landing pages for specific campaigns. We'll also make sure you know about the pitfalls and how to avoid being blacklisted.

 

Top Tip

 

Don't let anyone sell you an email list for marketing purposes. Using such a list is a pretty good way to be tarred as a spammer and end up on a blacklist. Once you're on a blacklist, you'll have a hard time getting yourself removed and it can have a serious impact on your online business.

 
Geographic Targeting
Geographic Targeting

For many businesses, their local area is their primary market. If this is the case for your business then it's vital that you don't ignore the power of locally targeted search. This is an area that will become increasingly important and it's vital that you don't miss out.

At Magnesia Design we are well aware of the growing importance of local search and the ways you can utilise this growing area. We can help you to make the most of your home town.

 

Top Tip

 

Don't ignore your local area. Links and contacts locally can lead down surprising roads.

 

Magnesia Limited | Company No: 7598839 | Registered Office: 25 West Cliffe Terrace, Harrogate, HG2 0PT | Email: inquiries@magnesiadesign.co.uk